Johnna Armstrong

Owner, tech. support, bookkeeper, janitor February 2003-present

I'm the owner of BTS, which works with small and medium businesses and non-profit organizations, building websites, blogs, online shops and assisting with their web presence.

Before starting my own company in 2002, I worked for what is now Bloomberg BNA (1995-1998) in Washington, DC, managing the electronic publishing of the company's suite of tax resources, offered initially on CD-ROM and then on the web. Then I worked as an independent consultant with Patuxent Software from 1999-2002. (In 1998, I took a year off to travel around the world. It was totally worth it.)

I believe that organizations should be able to manage their websites themselves if they want to, and  provide training and tools to make that possible, as well as assistance for whatever they don't have the time or inclination for. I favor simple and intuitive websites that provide a compelling and informative user experience. To that end, I try to keep pace with the latest standards in website development, usability, responsive web design and accessibility (web standards for people who need or want alternatives in how they access online information), as well as easy-to-use website tools. Work in the exciting, often chaotic, deadline-driven world of legal publishing has convinced me that boring things like predictable workflows, managed processes, organization, and a phased approach to projects are the keys to a successful project.

I graduated from the University of Albany (New York) in 1987, and in 1993, I obtained an MBA in International Business from Thunderbird - The American Graduate School of International Management. I have Thunderbird to thank for discovering a passion for computers and technology (who knew?). After doing decently well in a required computer class, my professor asked me to become her graduate assistant in the computer lab. Later at Bloomberg BNA, my manager and mentor Pam Brophy not only gave me the opportunity to learn website technology on the job (well before the company was thinking about web-based subscriptions), but encouraged me to go as far as possible with it. I still miss her.

Shepherdstown is the place I call home. I live here with my husband and disreputable dog. My other great obsession is genealogy, I also like to knit socks and travel. (The photo at the top is from my trip to Italy.) I serve on the board of Historic Shepherdstown & Museum, researching genealogy inquiries and volunteering in the archives. I also volunteer for the Tompkins County NYGenWeb with my two dedicated cohorts.


Security detail, wellness coordinator October 2004-present

Lexie is the other half of BTS. I think it's pretty fair to say that I get a lot more respect from UPS and FedEx than I would without her. Also, she keeps me sane.

Contact Details

Johnna Armstrong
P. O. Box 3238
Shepherdstown, WV 25443

(304) 876-9242

I work with some great companies and organizations

One of the benefits of working as a consultant is that I get to work with a lot of smart, creative people at some really terrific companies and organizations. Here are a few I'm currently working with.

American Conservation Film Festival
Association for Education and
   Rehabilitation of the Blind and
   Visually Impaired
Shepherdstown Lutheran Parish
Shepherdstown Visitors Center
The Station at Shepherdstown

Diversified Educational Systems
Gargani & Company
Panorama at the Peak
Paul Davis, DDS
Robert Holland Design
Shelley, LLC